Welcome to my library!

Best Marketing Books

(written for Local Business Decision Makers)

Here are my current Titles:


Local Biz Marketing Books by Dan are short and to the point.  They give you strategies and tactics to use every day in your local business.

Local business decision makers wear so many hats now days.  My goal continues to be helping to make the marketing hat a comfortable one to wear.

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Is your business as successful as you hoped
when you first started getting to work on it? Chances are, you’re like most of us business owners, and are looking for unique ways to make more money in your business. Creative marketing tactics are the way to grow your business in the new economy of 2017 and beyond. It’s time to start thinking outside of the box and start marketing your business in new directions that will bring new clients in regardless of if you are running a brick-and-mortar business or an online business. Most people that have been in business for over five years have gotten lazy and complacent in their marketing skills. When you get complacent your business stops growing, and when your business stops growing it’s just a matter of time before the cash flow stops. It’s time to get off your lazy duff and start getting creative in the way that you market your business if you hope to succeed in the future. After all, who doesn’t want a super successful business?  BUY NOW.

 

   This is a short video about Idea Generation.  Brainstorming is an effective tool if you need fresh, new and transforming ideation.  Also, for another resource for new strategies, 3d covertactics and training check out http://localbizcafe.com/


The most important skill in business isn’t a technical, marketing or sales skill.
It’s not even strictly related to business. This most essential skill is your ability to brainstorm.  Everything in the world of business is driven by ideas. The ability to brainstorm allows you to efficiently generate ideas and evaluate those ideas to find the right one for the situation at hand.

Brainstorming is a special skill, and like any other skill, it can be learned and practiced. In this report, you’ll learn different methods for brainstorming and tips on how to make your sessions as effective as possible in generating ideas.

Brainstorming is the process of generating ideas through intensive idea sessions. It can be done either individually or in groups. For individuals, it’s basically the process of sitting down and trying to think up ideas. For groups, it’s a more complicated and structured affair. In the realm of business, brainstorming is most often done in groups. Multiple brains are better than one. There’s more chance someone will suggest the best solution and you get many different perspectives.       BUY NOW

 


3d_cover_getting to whySome of us are blessed and wake up one morning with a great vision of what we should be doing.
Most of us aren’t so lucky. For us it’s a struggle of trial and error to find our “why”, our purpose in life. And some of us have never even thought about it. We spend our life living in the moment, day by day without concern about a bigger purpose or the reason why we are this earth, living this life. If that’s you, I hope this report inspires you to think about your “why”.

We’ll start our journey of self-discovery by taking a look at what this “why” or purpose is. While it may seem like a tough concept to define, I have some helpful thoughts on the subject and plenty of examples to illustrate.

BUY NOW

 

 

 

How do you offer truly excellent customer service that turns each buyer into a loyal, lifelong advocate and fan? You do it through maximizing the entire customer experience. This doesn’t mean simply customer service, although obviously customer service is part of it; rather, it means the overall experience your customer has with your business, which starts with their first hearing its name.3d_cover_putting your customer first

 

Businesses must consider the customer experience through the eyes of their customers and manage this experience to make sure it’s as valuable as possible for the customer. In this guide, you’ll learn how to do this. By the end of the guide you’ll have a detailed understanding of the customer experience you offer and legitimate ways you can improve and streamline it.

 

 

 

 

3d_cover_your buyers brainUnderstanding your customers on an emotional level is one of the keys to building the types of lasting relationships that ensure your business success. Understanding things like the way your customers think, what they value, what they struggle with, and what comes easily to them are all critical parts of figuring out what makes them tick. And, when you understand how and when your prospects make buying decisions, you’re halfway towards converting them to customers.

Marketing is all about positioning your products and services so that they are in front of the right people at the right time in the buying process. It’s about charting your prospects’ journey, starting at the point before they even know they need something like what you have to offer. The journey ends when those prospects decide to buy.  You want to make sure those prospects become YOUR customers, not your competitors’. And, you want to make sure that the journey doesn’t end there. It continues along as you build deeper relationships and a loyal base of customers.

 

 

 

Having a website is the smallest piece of the jigsaw when it comes to being successful online. In fact; it is the smallest possible piece and truly is “just the beginning” of a profitable online marketing strategy.3d_cover_attracting website visitors copy

You could have the best website in the world. However, if it is not getting enough visitors, it is not going to do much at all in terms of helping you generate new business.

As a local business owner, your goal is to get as many eyes on your website as possible. This is where your pertinent details are; the details that your target audience is looking for when they visit your website. This includes your phone number, address, other contact details, and specifics about your products and services.

The internet has changed significantly in recent years in terms of effective ways for websites to attract more visitors. Online traffic is now ruled by a mixture of strategies… ranging from Content Marketing to Social Media Marketing to Video Marketing to Reputation Management… and the list goes on.

In this report, we will review various web marketing strategies that that are helping companies across the globe see an increase in website visitors.

 


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This book that you hold in your hands is more of that indisputable proof. So, if you are willing to read this book with pen and paper in hand, while keeping an open mind, then a business-changing revelation is exactly what you will experience today. Not only will you will find yourself believing in your business again, but you will reawaken the excitement and joy you felt years ago when you first realized that having your own business could provide you with the freedom to create your own life and future. Now, I realize that I am making a big claim, but as you turn the pages of this book, you will see for yourself that these proven success strategies really can increase your profits. In fact, the strategies in this book are quietly being used by successful businesses all over the nation to make them large fortunes. The real tragedy is that most business owners are too stuck in their old and unprofitable ways to embrace the changes in the marketplace that lead to real profits.   BUY NOW.


3dfrontcoveredited1Story-Telling skills are important for C-level execs
, to the Sales force, to everyone in the business…why? Because research shows that like-ability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘like-able’, a good story about yourself or your brand is one of the most distinctive and memorable methods. As the quote from Philip Pullman points out, people crave stories. And, the like-ability created by a good story has a bigger influence on the customer than any other factor. Studies show that it does this by a factor of 3 to 1 for television commercials and 2 to 1 for ads. Stories engage a number of parts of the brain. In addition to areas dealing with language and logic, they also activate areas related to sensory stimuli.   BUY NOW.


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USING A SALES FUNNEL WILL INCREASE YOUR CONVERSION RATE. While you move down the sales funnel, you’ll notice the number of people in each phase decreasing, but, more importantly the likelihood that the people who are there will buy your product or service increases. The nature of the sales funnel filters out the non-perspective buyers while building up the number of targeted prospects. As the funnel narrows, the end result becomes more targeted. As such, you can create a fertile environment with highly targeted customers, where you can focus your marketing efforts. By focusing your efforts on these people, you can appeal to their wants and needs, because they already have a higher chance of converting.   BUY NOW.

 

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Did you know that LinkedIn has more than 394 million users and more than 2 million Groups? These numbers should excite you tremendously due to the sheer size of the opportunity that it means for you and your business.

More than likely you already have a presence to some degree on LinkedIn. Perhaps you’ve optimized your profile and occasionally recommend someone or they recommend you. But are you getting the results you want? You may not be using LinkedIn as effectively as you can to attract new customers and grow your business.

This book will help you use Groups in the most efficient way, giving you a leg up in getting new business. Most people join Groups full of colleagues and associates, instead of potential clients. For example, if you’re a graphic designer, you’ll want to join groups to talk to other graphic designers. However, if you want to get more clients to expand your business, you need to join Groups that consist of your ideal audience.      BUY NOW.